Louis Vuitton celebrates the 20th anniversary of its signature Tambour watch by introducing its first exclusive brand ambassador for watches.
The fashion abode has announced that 47-year-old Cooper is the brand’s newest ambassador. And the actress took part in the campaign celebrating the 20th anniversary of the Tambour watch.
In addition to the images taken by photographer Boo George in the campaign; It is featured in an image taken by Oscar-winning filmmaker Damien Chazelle.
This is the first major undertaking Jean Arnault has launched since he came to the brand a year ago as head of marketing and product development for watches, the crown of LVMH Moët Hennessy Louis Vuitton. The youngest son of LVMH leader and CEO Bernard Arnault joins his four siblings, the family-controlled luxury goods giant.
“Bradley Cooper’s choice is a match made in heaven,” said Jean Arnault. “It was the perfect way to celebrate this 20th anniversary, an extremely precious moment for us, by showing that the residence is so important to the watchmaking arena and wanted to show a strong commitment to the category.”
“He is a wonderfully talented and versatile actor. In that sense, you can draw parallels with the Tambour watch, which, since its launch in 2002, has brought out a variety of sides, both classic and ultra-contemporary,” said Arnault.
Cooper is the brand face of his second directorial work, “Maestro,” which features the marriage of composer and conductor Leonard Bernstein and actress Felicia Montealegre, before it’s Netflix release next year.
The “Journey Beyond Time” campaign is the first time the watchmaking department has worked with a high-profile director. Having appeared in “La La Land” and “Whiplash” movies, Chazelle worked on a story about the transition from childhood to manhood; this story compares images of a young boy playing in nature with views of Cooper walking through New York City.
“We always wanted a campaign against the New York skyline without just the face of Bradley Cooper. We wanted something deeper than that,” Arnault said, comparing the story to Vuitton’s progression into young adulthood in watchmaking.
According to the statement from the brand, Tambour Twenty, which is produced in a limited number of 200 units, will honor the brand new model introduced in 2002 and will include new updates.
Tambour Twenty pays homage to the original Tambour by reusing its iconic codes. It features a deep, polished 41.5mm case, brown sunray dial, yellow chronograph hands and the letters ‘Louis Vuitton’ engraved on both sides of the case. The brown dial nods to Vuitton’s packaging color; an extra collectible color rarely paired with a steel case in watchmaking.
There are some tweaks: The all-new 2002 design has been updated with the “Twenty” wording on the dial, and the movement, an El Primero caliber from LVMH’s stable friend Zenith, has been modified with a rose gold rotor. “It was very important for us to present this piece to show our customers that we are so true to our origins,” Arnault said.