The iconic Fendi Baguette turns Tiffany blue!
The brand appears with a special collaboration for the 25th anniversary of the Baguette bag: “Tiffany&Co. x Fendi”. The new collaboration will be showcased at Fendi’s fashion show celebrating Baguette’s 25th anniversary at New York Fashion Week.
Tiffany & Co. The x Fendi capsule collection includes a mid-length baguette in smooth crocodile leather or silk satin, and a nano-sized baguette in smooth leather or silk satin with a silver chain handle.
All styles will be sold with special “Back to Tiffany” charms. The model, which will hit stores in January, will be offered at prices ranging from $2,350 to mid-$140,000. Enamel talismans in the form of baguettes will also be included in the collection.
This marks the first subsidiary for Tiffany since the LVMH Moët Hennessy Louis Vuitton brand completed its $15.8 billion purchase of US jewellery last year. Fendi also belongs to the cluster.
This represents another part of fashion’s recent collaboration that has seen Dior engage with Nike, Gucci, Balenciaga and many more. Last September in Milan, Donatella Versace designed a Fendi collection, and Fendi’s womenswear art manager Kim Jones created a Versace line. The creative swap was called Fendace. Fendi also contacted Kim Kardashian’s Skims.
“I think collaborations are great as long as they’re highly authentic to both brands and customers,” said Alexandre Arnault, Tiffany & Co.’s vice president of work and affiliation. He’s helping lead the new side of the brand, including Beyoncé’s second ad campaign, which she released in the rush of her album “Renaissance” last week.
“The idea of paying homage to Baguette with a Tiffany design meant a lot to us, for obvious reasons and they decided to do it in New York. It’s the 25th anniversary of the Baguette bag and we’re experimenting with many new techniques and innovations in jewelry and bag design,” he said.
With their baton-like long silhouettes, Fendi Baguette models were inspired by the fact that French women carry the bread they bought from local bakeries under their armpits. First introduced by Silvia Venturini Fendi, the art director of accessories and menswear in 1997, the Baguette has been the canvas for many creative iterations over the years, including denim, embroidered jacquard, sequined, faux fur, hand-painted versions and even scented models.
Baguette achieved recognized cultural fame thanks to a moment in the TV series “Sex and the City”. In the episode, Carrie Bradshaw plays her shimmering purple sequin style, kicking off the famous line: “This isn’t a bag, it’s a Baguette.” The same bag appeared on Sarah Jessica Parker’s arm in last year’s sequel “And Just Like That,” and the style is resurgent with men and women as a module of the Y2K trend.
Another recognized cultural icon, Tiffany Blue’s origins are more mysterious. Although there is no definite answer as to why Tiffany’s founder Charles Lewis chose the distinctive robin egg blue color for his brand and packaging, according to company information; It may be related to the popularity of turquoise in 19th century jewelry. Turquoise was a favorite of Victorian brides, who often gave their attendants turquoise brooches in the form of doves as wedding day mementos.
Since 1998, Tiffany Blue has been registered by Tiffany as a trademark color and was standardized as a non-public custom color created by Pantone in 2001 specifically for Tiffany.
The pieces will be sold through both the Tiffany and Fendi channels in a finite marketing campaign for the collection featuring Linda Evangelista.