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LONGINES CELEBRATES ITS 190TH ANNIVERSARY

To commemorate its 190th anniversary, Longines has launched three special watch models from the Longines Master Collection, symbolizing its …

To commemorate its 190th anniversary, Longines has launched three special watch models from the Longines Master Collection, symbolizing its strong heritage.

Longines, of course, is a watch brand with a strong tradition… Nothing else could be expected from a brand with such a deep history, uninterrupted and wealthy. It is this 190-year-old history that carries the brand to the top of watchmaking. Today, this hill is represented by three very special watch models in the Longines Master Collection, reflecting the brand’s heritage of knowledge.

Mastering the measurement of time: Longines, the winged hourglass brand, has been working relentlessly to combine the pursuit of precision, which still forms the basis of its identity, with an aesthetic standard, with the different watch models it has produced over the years. Centuries-old fine personnel combined with tradition, elegance and performance has made Longines one of the world’s most valuable watch manufacturers.

The history of Longines; It was written with technical and aesthetic innovations made in order to realize the ambitious goals of the founders of the brand, which can be summarized as not being afraid of forcing the end, reaching the wonder and always in search of innovation. This continues to shape the legacy of the company still today.


To commemorate its 190th anniversary, Longines has launched three special watch models from the Longines Master Collection, symbolizing its strong heritage. Bringing classic elegance and splendor together, these watches are offered to customers in stainless steel and gold options. The 18k yellow and rose gold versions are made and numbered with just 190 pieces to emphasize their specialty.

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These new watches are distinguished by their meticulous craftsmanship and attention to every detail. Standing out with their unique touches, the grained anthracite, brushed gray or sand patterned silver dials feature Arabic numerals engraved with precision. The steel hands, which carry elegant tones of pink, gilding and blue, show the elapsed hours, minutes and seconds, emphasizing the elegant purity of the dial. The 40 mm round case with classical lines houses a Longines-exclusive caliber with a silicon balance spring that guarantees high precision. The exquisite workmanship that stands out in every detail of this watch is evident on the transparent back cover with an anniversary embroidery. A soft, anthracite gray leather strap completes the elegance of these premium watches.

Each and every one of these extraordinary timepieces reflects in perfect form the Longines personal tradition and strong history dating back almost two centuries.

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Steve Parker

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